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Privacy Policy

 

Last updated: April, 2023
Triad Cremation & Funeral Service, Inc. ("TCFS," "we," "us," "our") is committed to protecting your personal information. This Privacy Notice describes the personal information that we collect about you, how we use and disclose this information, and the steps we take to protect this information. For purposes of this Privacy Notice, "personal information" means any information that relates to you as an individual and could reasonably be used to identify you. This Privacy Notice applies to our collection and use of personal information through this website and any related websites, applications, tools, or platforms (the "Services"), as well as through any other means where a link or reference to this Privacy Notice is provided at the time of collection.

Our Services

Our primary business is as a provider of funeral and cremation services to our "Clients". In connection with the provision of these services, we collect and store personal information regarding individuals who visit and utilize certain functions or features of our website(s) ("End Users"). This Privacy Notice applies to our collection and use of Client and End User personal information.

We also maintain an online presence, including an ecommerce store offering certain funeral merchandise and related products, in connection with which personal information may be collected from individuals ("our Store Users"). This Privacy Notice also applies to our collection and use of personal information from our Users and other individuals who interact directly with us.

Personal Information We Collect

When you access or use the Services or otherwise interact with us, whether as a Client, End User, Store User or other individual, we may collect certain categories of personal information about you from a variety of sources.

Categories of personal information that we may collect from you directly include:

  • Contact information (for example, name, phone number, mailing address, email address)
  • Payment-related details (for example, billing address and other credit card details)
  • Communications (for example, submitted questions, obituary comments or other posts and marketing preferences)
  • Recruitment data (for example, resumes and other details regarding an applicant's qualifications)

Categories of personal information that we may collect automatically when you use the Services include:

  • Technical information (for example, browser type, IP address, cookies, and operating system)
  • Usage information (for example, pages visited, search terms entered, and frequency of visits)
  • End User contact information (for example, name, phone number, mailing address, email address)
  • End User account information (for example, username and password and transaction history)
  • End User payment-related details (for example, billing address and other credit card details)
  • End User funeral contributions, including tribute video data, data entered in funeral register books, obituaries and posts and comments

We use Google Analytics to collect and analyze information about use of the website and to help us understand activities and trends, this includes use of Google Analytics performance reports relating to demographics and interests. As part of this service, we share a unique identifier with Google Analytics. You may opt-out of Google Analytics by installing a Google Analytics opt-out browser add-on available for download here: https://tools.google.com/dlpage/gaoptout.

How We Use Your Personal Information

We may use the personal information we collect for the following purposes:

  • Provide and improve the Services.  We may use your personal information to provide and improve the Services, including to fulfill your orders and requests, to post your comments and other funeral contributions, and to provide grief support. We may also use your personal information for the administration of our business and website, for business development purposes, and to fulfill our contractual obligations.
  • Risk mitigation and security.  We may use your personal information for risk mitigation and security purposes, including to maintain the privacy and security of our data, to conduct internal audits or investigations, to prevent spam or abusive conduct, for data security testing and business continuity planning purposes, and to ensure the safety and security of our Clients, staff and assets.
  • Communication and marketing.  We may use your personal information to communicate with you about the Services, respond to your questions, or offer you additional products or services.
  • Comply with the law and exercise our rights.  We may use your personal information as reasonably necessary to assess and ensure compliance with applicable laws, legal requirements, and company policies; to protect our assets or to investigate or defend against any claims of illegality or wrongdoing (including to obtain legal advice or to establish, exercise or defend legal rights); and in response to a court order or judicial or other government subpoena or warrant.
  • Corporate transaction.  We may use your personal information in the event we undertake or are involved in or contemplating any merger, acquisition, reorganization, sale of assets, bankruptcy, or insolvency event.
  • Recruitment and hiring.  We may use your personal information to evaluate your candidacy when you apply for a job with us.

We may also aggregate, anonymize, or otherwise de-identify your personal information and use it for any purpose permitted by applicable law.

Use of Cookies

When you use the Services, we may send one or more cookies (which are small text files containing a string of alphanumeric characters) to your computer or mobile device, to help analyze our web page flow, customize our content, measure promotional effectiveness, and promote trust and safety. You are always free to decline our cookies if your browser permits, although doing so may interfere with your ability to use the Services or certain features of the Services. We may also use Google Analytics or a similar service that uses cookies to help us analyze how users use the Services.

We also allow certain third parties such as advertising networks, analytics providers, and widget providers to place cookies in order to collect information about your online activities over time and across different websites when you access or use the Services. Currently, various browsers offer a "Do Not Track" option, but there is no standard for how "Do Not Track" should work on commercial websites. Due to the lack of such standards, this website does not respond to "Do Not Track" consumer browser settings.

We gather various types of Personal Information from our users, as explained more fully below. We may use this Personal Information to personalize and improve our services, to allow our users to set up a user account and profile, to contact users, to fulfill your requests for certain products and services, to analyze how users utilize the Website, and as otherwise set forth in this Privacy Policy. We collect the following types of information:

 

(a) Information You Provide to Us:

 

We receive and store any information you knowingly provide to us. For example, we may collect Personal Information including but not limited to your name, email address, location, IP address, and other browser cookie information. We may collect other Personal Information you provide us through your use of our services.

(b) Information Collected Automatically:

Whenever you interact with our Website, we automatically receive and record information on our server logs from your browser including your IP address, “cookie” information, potential email information, and the page you requested.

“Cookies” are identifiers we transfer to your computer through your browser that allow us to recognize your browser and tell us how and when pages in our site are visited and by how many people. You may be able to change the preferences on your browser to prevent or limit your computer’s acceptance of cookies, but this may prevent you from taking advantage of our Website’s best features. Our advertising partners may also transmit cookies to your computer, when you click on ads that appear on our site. This Privacy Policy does not cover the use of cookies by any advertisers.

When we collect usage information (such as the numbers and frequency of visitors to our site), we only use this data in aggregate form, and not in a manner that would identify you personally. For example, this aggregate data tells us how often customers use parts of the Website, so that we can make the Website appealing to as many customers as possible. We may also provide this aggregate information to our partners, so that they can understand how often people use their services and our Website, so that they, too, can provide you with an optimal online experience. We never disclose aggregate information to a partner in a manner that would identify you personally.

(c) E-mail and Other Communications:

We may contact you by email or other means; for example, we may send you promotional offers on behalf of other businesses, or communicate with you about your use of the Website. Also, we may receive a confirmation when you open an email from us. This confirmation helps us make emails more interesting and improve our service.

(d) Additional Information:

We may collect and store information that your computer or mobile device provides to us in connection with your use of the Website, such as the type of computer or mobile device, unique device ID, IP address, MAC address, device’s operating system and physical location (including geographic, beacon based, and/or GPS location).

(e) Opting Out

If you would like to opt-out of (b) Information Collected Automatically, visit https://www.leadsanonymous.com/dont-sell-my-info

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

 

How and When We Disclose Your Personal Information

We may disclose your personal information to the following categories of recipients, to be used only for legitimate purposes in keeping with this Privacy Notice:

  • Group companies and affiliates.  We may disclose, share, or transfer your information to any business entity that is part of our corporate family.
  • Service providers and professional advisors.  We may disclose your information to third party vendors who provide services in support of our business operations, such as website development and hosting, payment processing, marketing management, service optimization, vendors that fulfill orders for funeral-related items such as flowers, and data analytics. We may also disclose your personal information to our professional advisors such as our attorneys, accountants, and insurance providers.
  • Parties involved in a corporate transaction.  We may disclose your information to relevant third parties in the event of a divestiture, merger, consolidation, or asset sale, or in the unlikely event of a bankruptcy.
  • Law enforcement or other governmental entities.  We may disclose your information if required to do so by law or if we believe in good faith that such action is necessary to comply with the law, prevent unlawful activity, defend our rights, or maintain security.
  • Other third parties with your consent.  We may disclose your information to any other third party where you have provided consent to such disclosure.

Security, Retention & Transfer of Personal Information

We have implemented and maintain commercially reasonable and appropriate technical and organizational measures designed to protect the confidentiality, integrity, and security of your personal information. Please note, however, that no security measures are perfect or impenetrable. We therefore cannot guaranty and do not warrant the absolute security of your personal information. We retain your personal information for no longer than reasonably necessary to fulfill the purposes for which we collected it or to comply with the law, prevent fraud, facilitate an investigation, defend against legal claims, or exercise our legal rights.

Your Choices & Rights

You may decline to share certain information with us, in which case we may not be able to provide to you some of the features and functionality of the Services. If you have registered for an account in connection with the Services, you may update, correct, or delete your profile information and preferences at any time by accessing your account preferences page through the Services. If you do not wish to receive marketing communications from us, you can opt-out by using the unsubscribe process provided or described in any such communication, but you may still receive transactional or administrative communications from us. Although your changes are reflected promptly in active user databases, we may retain all information you submit for a variety of purposes, including backups and archiving, prevention of fraud and abuse, and analytics.

Depending on your location and subject to local law, you may have certain rights with respect to your personal information.

To make a request related to your personal information or otherwise exercise any rights you may have under applicable law, you may contact us using the contact information provided below. In order to fulfill your request, we may require additional information from you. We will respond to requests, as applicable, within the relevant time periods established by applicable law. We are committed to finding a fair and reasonable resolution to any request, concern, or complaint you bring to our attention. However, if you are unsatisfied with our response to your request, you may have the right to lodge a complaint with applicable governmental authorities, subject to local law.

Children's Privacy

We do not knowingly collect or maintain information from persons under 13 years of age ("children"), and no part of the Services is directed to children. If you are under 13 years of age, then please do not use or access the Services at any time or in any manner. If we learn that information has been collected through the Services from children and without verifiable parental consent, then we will take the appropriate steps to delete this information. If you are a parent or guardian and discover that your child has provided us with personal information without your consent, please contact us using the contact information below to request that we delete the information from our systems.

California Residents

Supplemental to the above, the following additional information pertains to California residents only:

Collection and Use of Personal Information

  • Categories of personal information collected about California residents in the past twelve months include identifiers, other identifying information, characteristics of protected class, commercial information, Internet or other electronic network activity information, professional or employment-related information, and education information. For examples of specific pieces of personal information collected, please see the "Personal Information We Collect" section above.
  • Categories of personal information disclosed for a business purpose about California residents in the past twelve months include identifiers, other identifying information, characteristics of protected class, commercial information, Internet or other electronic network activity information, professional or employment-related information, and education information.
  • We do not sell personal information, nor do we share personal information with third parties for those third parties' own direct marketing purposes.

Your California Privacy Rights

As a California resident, you have the following rights with respect to your personal information:

  • You have the right to request to know about personal information collected, disclosed, or sold.
  • You have the right to request the deletion of personal information.
  • You have the right to opt-out of the sale of your personal information at any time.  Note that we do not currently sell personal information.

Finally, you have the right to not be discriminated against as a result of exercising your privacy rights. Accordingly, unless permitted by law, we will not deny you goods or services, charge you different prices or rates for goods or services, provide you a different level or quality of good or services, or suggest you will receive a different price or rate for goods or services or a different level or quality of goods or services.

To exercise your rights, you may contact us using the contact information provided below. In order to fulfill your request, we may require additional personal information for purposes of verifying your identity. If you make a request through an authorized agent, we may require additional information to verify your authorization of the agent.

Changes to Privacy Notice

We reserve the right to make changes to this Privacy Notice at any time, without notice. We will notify you about changes that significantly impact our use of your personal information by placing a prominent notice on this website or by sending you an email. Please revisit this page periodically to stay aware of any changes to this Privacy Notice. For the avoidance of doubt, disputes arising hereunder will be resolved in accordance with the Privacy Notice in effect at the time the dispute arose.

Contact Us

Please contact us with any questions, comments or concerns about this Privacy Notice or our use of your personal information by e-mail using our Contact Us form or by mail at:

Triad Cremation & Funeral Service
2110 Servomation Rd,
Greensboro, NC 27407
Tel: 1-336-275-1005